In 1995, Bruce and Utsler attempted to obtain a contract with a major record label. The duo eventually signed a contract with the short-lived Jive Records sub-label Battery Records, which released the group's third studio album, Riddle Box, on October 10, 1995. After Battery/Jive Records showed little interest in promoting the album, Insane Clown Posse funded the promotion of Riddle Box independently. This effort led the group to Dallas, Texas, where it persuaded several music retail stores to stock the album. Sales averaged 1,500 copies per week as a result.
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